BFM #65: Reddit

Hey 👋 

I love Reddit. It’s a treasure chest of memes, hilarious communities and genuinely helpful content—available for almost any topic.

But, motivated by the desire for their 1.6 billion monthly active users to download their native apps, they’ve found themselves in a hot mess.

(And no, the Reddit API isn’t the whole story).

In this UX analysis, you’ll learn how not to get people to download your app.

This was one of my favourite case studies in a while, but it may not be yours.

It really helps me when people reply with their thoughts and feedback. Especially when it’s critical.

Catering UX analysis to 24,000 people each month is a growing challenge, so it’s important to me that I’m picking topics people care about.

Just hit reply and I’ll pick it up.

- Peter✌️