BFM #66: HelloFresh

Hey 👋 

HelloFresh are dominating the meal-kit market.

But then I stumbled across a study suggesting that they had less than 10% annual retention rate for new users. “What? That can’t be right”.

So I looked into it, and that’s not even the most suprising thing.

Get ready for some dark patterns, a checkout optimised for impulse purchases and a seriously leaky pre-sale process.

As always, thanks for reading.

I’d love to know what you thought of this one, so just hit reply, and I’ll pick it up.

- Peter✌️