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- BFM #72: Why giving away free stocks isn't easy 📈 (FREE)
BFM #72: Why giving away free stocks isn't easy 📈 (FREE)
This is why Robinhood offer new users $7.08 of free stock, and not $10.
Peter Ramsey
May 02, 2024
Hey 👋
“And we’ll launch our start-up with a viral referral scheme”.
Despite being the daring plan of almost every start-up, it’s got a success rate so low that it’s usually just a large distraction.
Well, Robinhood are one of the exceptions.
Of course, luck and branding plays a role. But they’re enabled by very predictable psychological biases, nudges, hooks and design cues.
In this study, I’ve tried to break down these subtleties, and explain exactly why people are so drawn to their $7.08 welcome bonus.
Upgrade to unlock the following articles
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Case studies
How Robinhood handled a crisis (a case study on the 2021 GME / AMC fiasco).
A UX study of Freetrade (from 2020, before Robinhood was live in the UK).
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Plus, right now every BFM+ subscriber (existing and new) will be able to redeem 6 months of Mobbin Pro, totally free. No credit card required.
You can redeem this through your BFM+ account right away. And you totally should, because Mobbin is really really really good.
As always, thank you for paying an interest in my crappy memes. They make me laugh, and I spend way too long on them.
- Peter✌️